Trump Media Plans Major Crypto Treasury Reset After $238M Loss

Heavy Crypto Markdowns Drive Q2 Loss

Trump Media and Technology Group (DJT) reported a $238.1 million net loss for the second quarter of 2026, while generating just $1.7 million in revenue for the period. The vast majority of the shortfall stemmed from non-cash accounting items, with unrealized losses on digital assets, pledged tokens, and equity securities accounting for $190.4 million of the total.

The quarterly loss was more than ten times the figure from a year earlier, with the per-share loss widening to 86 cents from 8 cents. On the revenue side, quarterly revenue climbed 89% year-over-year to $1.7 million, bolstered by the commercial rollout of streaming service Truth+ and the launch of Truth API.

Strategy Reset: Back to Social Media Roots

In an earnings call following the release, new chief executive Kevin McGurn said a yearlong effort to expand into several new industries, including online betting and crypto, would now be largely abandoned as he refocuses the business on its social media mission. The company is also rethinking how it manages its digital asset holdings. According to the original report, Trump Media said its new treasury strategy will aim to preserve crypto exposure while better managing volatility, and improve how its balance sheet generates returns. Its $BTC holdings rose sharply in July after the company sold $159.6 million in Bitcoin-related securities.

Management noted it had paused its digital asset yield strategy as it pivoted to third-party institutional management. Separately, a previously announced agreement with Crypto(.)com to establish a digital asset treasury company focused on the Cronos ecosystem's native token was mutually terminated, citing prevailing market conditions and shifting business and stakeholder priorities.

Management pointed to a solid balance sheet containing $2 billion in total assets and detailed ongoing efforts to diversify the enterprise into data licensing and clean energy infrastructure. Interim CEO Kevin McGurn also highlighted progress toward a proposed fourth-quarter merger with TAE Technologies.

Sources:
CNBC: Trump Media posts $238 million second-quarter loss as crypto declines
Variety: Trump Media Reports Q2 Net Loss of $238.1 Million
Investing.com: Trump Media Q2 2026 Earnings Call Transcript